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Privacy Policy

 

Effective Date: Sep 23, 2024

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At Le Blanc Florist, accessible at leblancflorist.co, we are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect the personal data you provide in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

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By visiting and using our website, you consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Policy. If you do not agree with the terms outlined, please discontinue the use of our services.

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1. Collection of Personal Data

We collect personal data when you interact with Le Blanc Florist through our website, when you purchase our products or use our services. The types of personal data we collect may include but are not limited to:

  • Personal Information: Name, address, phone number, email address.

  • Order Information: Details about your purchases, delivery addresses, and recipient information.

  • Payment Data: Payment card details or other financial information.

  • Account Information: Your username, password, and purchase history if you have registered an account with us.

  • Communications: Any other personal data you provide when you communicate with us (e.g., feedback, inquiries).

  • Cookies and Usage Data: Information collected automatically when you visit our website, such as IP address, browser type, and browsing patterns (refer to section on Cookies and Tracking for details).

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You consent to the collection of your personal data when you:

  • Visit and navigate our website.

  • Create an account or make a purchase.

  • Subscribe to our mailing list or newsletter.

  • Participate in any marketing or promotional campaigns.

  • Contact us via any form of communication.

 

2. Purpose of Collection, Use, and Disclosure of Personal Data

Le Blanc Florist collects, uses, and discloses your personal data for purposes including, but not limited to:

  • Order Processing: To process, fulfill, and manage your flower orders, including deliveries and order confirmations.

  • Payment Processing: To facilitate payments, manage billing and payment records, process refunds, and prevent fraud.

  • Customer Support: To handle inquiries, resolve complaints, and provide technical support.

  • Marketing and Promotions: With your consent, to send promotional messages, special offers, newsletters, and other marketing material via email, SMS, or other channels.

  • Website Personalization and Analytics: To analyze site traffic, enhance user experience, and improve our products and services based on customer behavior.

  • Legal and Regulatory Compliance: To meet legal and regulatory obligations, including responding to law enforcement, government authorities, or legal proceedings.

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We only collect, use, and disclose your personal data when necessary for these purposes or when you have provided your consent.

 

3. Disclosure of Personal Data

Le Blanc Florist may share your personal data with third parties where necessary to perform the purposes listed above, including:

  • Service Providers: Such as payment processors, delivery companies, and IT support providers.

  • Marketing Partners: For marketing purposes, only if you have provided your explicit consent.

  • Legal Authorities: To comply with applicable laws, government requests, or legal proceedings.

  • Affiliated Companies: If applicable, for shared services within Le Blanc Florist’s corporate group.

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In all cases, we ensure that our third-party service providers adhere to strict confidentiality obligations and data protection laws.

 

4. Protection of Your Personal Data

We take the protection of your personal data seriously and have implemented appropriate security measures to protect it from unauthorized access, use, modification, disclosure, or destruction. These measures include:

  • Encryption: Secure transmission of sensitive data, including payment details, via encryption technologies.

  • Restricted Access: Limiting access to personal data to authorized personnel only.

  • Data Anonymization: Where possible, anonymizing or pseudonymizing personal data to enhance privacy protection.

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While we take all reasonable precautions to protect your personal data, please note that no data transmission over the internet is completely secure. We advise you to exercise caution when transmitting personal data online.

 

5. Retention of Personal Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Once your data is no longer needed, it will be securely disposed of or anonymized.

For example:

  • Account Information: Retained for the duration of your account’s activity or until you request its deletion.

  • Order Information: Retained for accounting and legal compliance purposes for a minimum period as required by applicable law.

 

6. Access, Correction, and Withdrawal of Consent

Under the PDPA, you have the following rights regarding your personal data:

  • Access Your Data: You may request details about the personal data we hold about you.

  • Correction of Data: You may request corrections to any inaccurate or outdated personal data.

  • Withdrawal of Consent: You may withdraw your consent to our use of your personal data for marketing purposes or other specific uses.

 

To exercise these rights, please contact our Data Protection Officer (DPO). We will respond to your request within a reasonable timeframe and in accordance with the PDPA.

 

7. Transfer of Personal Data Outside Singapore

Le Blanc Florist may transfer your personal data to countries outside Singapore for storage or processing by our service providers. In such cases, we will ensure that the overseas recipient provides a standard of protection that is at least comparable to that required under Singapore law.

 

8. Use of Cookies and Tracking Technologies

We use cookies and other tracking technologies to improve your experience on our website and to analyze how you interact with our services. Cookies are small text files placed on your device to:

  • Track website usage patterns.

  • Enable website features.

  • Remember your preferences.

  • Personalize content and advertisements.

 

You can manage your cookie preferences by adjusting your browser settings to block or delete cookies. However, disabling cookies may affect your experience on our website.

 

9. Marketing and Opt-Out

With your consent, we may use your personal data to send you marketing materials and promotional offers. You can opt out of receiving marketing communications at any time by:

  • Clicking the "unsubscribe" link in any promotional email.

  • Contacting us directly.

 

We will process your opt-out request as soon as possible.

 

10. Loyalty, Referral, and Membership Programs

Le Blanc Florist offers a loyalty and referral program, as well as membership services, which require customers to register an account with us. By participating in these programs, you consent to the collection and use of your personal data, including:

  • Account Information: Name, email address, contact details, and any preferences you provide.

  • Program Participation Data: Points accrued, referral activity, purchase history, and other data related to your participation in the loyalty or referral programs.

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The personal data collected for these programs will be used to:

  • Track your rewards and referral points.

  • Provide you with updates and offers related to the loyalty and referral programs.

  • Customize your shopping experience based on your membership level and preferences.

 

You can choose to withdraw from these programs and request the deletion of your data by contacting us directly.

 

11. Third-Party Links

Our website may contain links to third-party websites that are not operated by Le Blanc Florist. We are not responsible for the content, security, or privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

 

12. Children’s Privacy

Le Blanc Florist does not knowingly collect personal data from individuals under the age of 18 without parental or guardian consent. If we become aware that we have inadvertently collected personal data from a minor, we will take steps to delete such information from our records.

 

13. Changes to this Privacy Policy

Le Blanc Florist reserves the right to modify this Privacy Policy at any time. Changes will be posted on this page, and where required, we will notify you by email or through other communication channels. Continued use of our website and services after any modifications indicates your acceptance of the updated Privacy Policy.

 

14. Contact Us

If you have any questions about this Privacy Policy or wish to make a request regarding your personal data, please contact our Data Protection Officer:

  • Data Protection Officer: Khor Yik Kiat / Cheong Siew Fun

  • Email: flowers@leblancflorist.co

  • Phone: +65 94232010 / +65 85717679

  • Address: 42 MacTaggart Rd, #04-02B Mactaggart Building, Singapore 368086

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Thank you for choosing Le Blanc Florist. Your trust is important to us, and we are dedicated to protecting your privacy.

 
 
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